Within no time, thanks in part to the vulgarity of the brand’s main promotions disassociated, bashful rappers Rolexes, unlike Omega watches, had lost their elegance. In fashion, such misfortunes can kill a brand and it is interesting to note how both Gucci and Louis Vuitton distanced themselves from T.I.’s Swing Ya Rag song in 2008, by refusing the video to be released. T.I. himself stated:

It’s one of those corporate things where they don’t wanna be associated or affiliated with a certain type of brand. A T.I. video ain’t the best look in their eyes right now. No harsh feelings.

That’s a cold reality. But in reality, it’s a wise move by both clothing brands. As ruthless as it may seem, rap music has the ability to destroy any element of class a brand or clothing item may have. Just look at Gucci scarves a product Swing Ya Rag was in large based around. A combination of rap culture and unauthentic reproduction turned it into a fashion sensation amongst urban, hoodish young people the complete opposite of who Gucci are trying to target. It’s nothing personal, but placing ones brand into the hands of the urban, while it’s promoted by the same rappers that whether you like to admit it or not promote a life of guns, drugs and the subjugation and suppression of women; is brand suicide.

Now there are two flipsides. The first is that many of these rappers aren’t promoting such lifestyles for the sake of it, and are plainly relating their life story. Furthermore, it ought to be acknowledged that many also promote other positive lifestyles some all the while endorsing that which is derogatory. Human beings are complex creatures and the beauty of rap is that it expresses all elements of our character the good and the bad.

Nevertheless, when it comes to those who are taken for idols, the art of expression is the art of promotion. When a star claims to have a product or item of clothing, they are advertently or inadvertently endorsing it. Such is the power they behold. Some would argue that the matter doesn’t so much concern the rapper’s overall image, but the topic of the very song they promote the brand or product in. Swing Ya Rag contained a derogatory reference to women, while most of the time Rolex watches are promoted in rap videos it is in some way or another a tool for self glorification – a topic which violence, the subjugation of the female gender or drugs often goes hand in hand with in this genre.

It is more necessary to note that by the time Gucci and Louis Vuitton disassociated their brands with T.I., the rapper had not only already been through his fair share of criminal charges. In fact earlier that year the he pleaded guilty to U.S. federal weapons charges. This would suggest that it may very well be the general image of a rapper, rather than the content of the music itself – even if the two can go hand in hand.

However both Kanye West and Jay-Z are testimony to the refutation of this theory. Check both rappers’ collaboration with Louis Vuitton. Both are rappers whose lyrics at times entail such derogatory elements. What matters then IS the image of the rapper and how classy they themselves are marketed.

Perhaps then, with the right Hip Hop artist marketing, rap music could become a good friend of major brands and great long term promotion tool.

J Springs watches are part of Seiko watches and benefit from the global Japanese brand’s worldwide design, concepts and watches ideals. As with many Japanese watches J Springs watches are as unique and individual as the men and women who wear them.

Possessed with technical excellence and wrapped in classy, modern designs J Springs watches are watches you’ll love to wear all day and all night long. You’ll find a selection of fine J Springs watches available to buy online through Watches.org.uk, the UK’s number one watches comparison site.

The “J” in J Springs stands for Japan, the country of origin and humble beginnings of this leading watches manufacturer back in 1924. The “Springs” depicts the power in behind J Springs watches. Some J Springs watches are battery powered and the majority favour the spring mechanism which releases kinetic energy. Kinetic powered watches have many benefits over battery powered and wind-up alternative watches.

As with all Seiko watches the range of J Springs watches benefits from using top quality materials that are resilient, durable and quite simply built to perform.

J Springs watches for men are charming and sophisticated mens watches that are perfect for work and leisure. Equally the range of ladies J Springs watches must feature on her Christmas list to be the new watch she’ll love to wear in 2012.

You’ll find a fabulous collection of J Springs watches and Seiko watches available to buy securely online through Watches.org.uk. Compare your favourite watches and choose watches for yourself, family and friends. The gift of a watch for Christmas is a present that will last all year and beyond.

Glycine watches contain strong, sturdy, masculine robustness in the range of combat timepieces from this Internationally popular Swiss watches manufacturer. Glycine watches appeal to men across the globe. With top quality Swiss design, reliability, precision, quality and elegance Glycine watches represent a tough watches brand with timekeeping excellence.

Choose your Glycine watches from the selection at Watches.org.uk, the UK’s number one watches comparison site with access to order your watches securely from your favourite High Street and online brands. Order now to receive your watches in time for Christmas.

Glycine watches gained fame over sixty years ago with the Airman Glycine watches range which included 24 hour timekeeping and was worn by Air Force pilots in the Vietnam War. Glycine watches incorporated the precision and excellent design bestowed into the watches by founder Eugene Meylan who himself was an uncompromising engineer striving for nothing less than perfection in all his products.

Watches from the Glycine watches range include the Glycine Airman, Glycine Combat, Glycine Incursore, Glycine Lagunare and Glycine Stratoforte watches which are expensive watches but this is insignificant compared with the luxury, comfort and precision offered by these reliable timepieces. Glycine watches make the perfect Christmas gifts for men, whether your brother, husband, father or friend who is looking for a new watch this year.

Glycine watches are a favourite amongst successful businessmen, military and ex-military as they contain top quality functions and features that you would expect from a prestigious Swiss manufacturer. Glycine watches are perfect too for men who want the status and kudos of high-tech watches and afford to splash out on themselves from time to time.

Watches for ladies Christmas gifts are the timeless treasures she’ll love to wear every day. A functional and practical gift that is eye-catching, sporty or sensuous buying her a stylish watch for Christmas is an excellent choice. Watches are one of the few gifts she’ll see many times throughout the day and will last much longer than chocolates or flowers.

Ladies watches are more than just timepieces and decorative jewellery. Many modern ladies watches rival their male counterparts and can be tough against knocks and scrapes, water resistant, sporty with sultry feminine chic touches that cannot be replicated.

Buying watches for ladies falls into several categories. Does she like expensive, designer watches that go with her handbag and shoes? Or will sports watches tick the right boxes for when she’s cycling, canoeing, running or simply enjoying her leisure time.

At Watches.org.uk we have our favourite ladies watches that stand out from the crowd. This Christmas start your shopping early with a visit to Watches.org.uk, the UK’s number one watches comparison site with watches selected from your favourite High Street and online stores. Simply select your watches and order securely online.

With a touch of diamonds the Gucci G-Timeless ladies diamond-set watch with stainless steel bracelet and mother of pearl face is as enchanting to look at as the watch function it performs. An elegant evening and daytime watch Gucci deliver another stunning watch that will surely make her smile on Christmas morning.

Or for a fun stocking filler check out the fabulous vibrant range of Breo sports watches. With slick Breo branding and a rainbow choice of colours these watches are robust Gym watches that slide around her wrist and display time and date functions through an easy to read display.

You’ll find thousands of ladies watches and watches she’ll love at Watches.org.uk. Save time hunting for bargains in town and last minute gifts when you order securely online.

Evisu watches for men are the unmistakably distinctive watches from the Evisu brand created by Yamane-San in 1991. This dedicated Japanese brand has found a worldwide cult following of people who love this brand not just for the ultra stylish jeans and fashion clothing but also for dynamic and reliable watches and accessories too.

Watches for men need to be rugged and masculine with precise timekeeping and Evisu watches certainly deliver. Bold, striking designs represent this watches brand and giving or receiving an Evisu watch is one of the best presents money can buy.

Evisu watches provide a contemporary image with a comfortable and refined feel around your wrist. Arriving with manufacturers warranty and guarantee you’ll find a superb range of Evisu watches available from Watches.org.uk, the UK’s number one watches comparison site.

Mens Evisu watches have a mix of square and circle faces as well as a choice of leather watchstraps and stainless steel bracelets. You can also choose between analogue and digital watches display and select your preferred time style. As well as a diverse choice of sleek and stylish watches interfaces you have a wide choice of fashionable and functional watches available from this solid Japanese brand dedicated to performance, fashion and style.

Evisu watches are designer watches suitable for everyday wear. If you’re looking for a stylish watch for your boyfriend, husband, partner, brother, uncle or your father you’ll find a great range of watches that suite each generation at Watches.org.uk. Evisu watches are made for men and are the perfect choice for him this Christmas.

Ben Sherman watches made by the stylish British based Ben Sherman brand famous for designer shirts, suits and fashion accessories are popular the world over. Founded in 1963 by Arthur Benjamin Sugarman, better known as Ben Sherman, the designer brand grew from high quality designer shirts to trendy accessories including the funky range of Ben Sherman watches available to purchase securely online through Watches.org.uk.

Ben Sherman watches are recognised for their distinctive branding as well as top quality and unique style. A trend setting brand fuelled with a passion for perfection creates watches that stand out from the crowd.

Mens watches from the classic Ben Sherman watches range are designed to look good whether you’re at work, hitting the gym or relaxing at home. With flexible wriststraps that curve neatly and comfortably around your wrist your watch will sit in place day and night. Easy to read dials are superseded only by the charm and elegance of the style and design featured in these watches faces.

The Ben Sherman brand is recognised for being British and offering quality, excellence as well as a versatile range of watches you’ll want to be seen wearing.

Ben Sherman watches are available through Watches.org.uk. Selected from your favourite High Street and online stores you’ll find a superb range of Ben Sherman watches to choose from. Select your favourite, for yourself or as a gift for a friend, then order securely online. Ben Sherman watches include the manufacturers warranty and guarantee. Some watches include presentation boxes and if you chose from particular stores you’ll receive free delivery too.

Ben Sherman watches are arguably the best British watches on the market. Wearing an affordable and unique Ben Sherman watch is a statement that will get you noticed and be the envy of your friends, until they buy their own.

Mens watches fall into many categories and there are all different types of watches for men that range from smart, sophisticated watches he’ll wear to work to sporty divers watches with extra features and gadgets.

If you’re choosing any type of mens watches then the Watches.org.uk top tips will help select the best watches for men that he’ll wear comfortably on his wrist day and night.

Watches Tips

#1 – Make sure the numbers or number markers are easy for him to read. Some watches are digital and some are analogue watches with standard numbers, Roman numerals or simply dots or dashes to represent the time. Digital watches are great for sports and Chronograph watches have extra features to monitor segments of time.

#2 – Choose between a metal watch such as a gold watch or silver watch with matching gold or silver bracelet. If he wears gold jewellery such as a gold chain or gold cufflinks he’s more likely to want a gold watch to wear.

#3 – Match his watch to his personality using the Watch Finder at Watches.org.uk. Using our unique set of tools you can easily browse through the different types of watches to find the perfect mens watches by brand such as Omega watches or Superdry watches and also by store and price to ensure you find the best mens watches for the right price too.

There are many mens watches to choose from at Watches.org.uk that you can browse and order securely online. Order your mens watches through Watches.org.uk and your mens watches will be delivered to your home or workplace.

Mens watches are excellent gifts that he will wear to work and at leisure. Watches are one of the top gifts for men and you’ll find an excellent choice and selection from your favourite High Street and online stores here at Watches.org.uk.

Longines watches from luxury Swiss watch manufacturer Longines are contemporary stylish watches perfect for men who want quality and excellence combined.

Choose your new Longines watches from Watches.org.uk, the UK’s number one watches comparison site with over 20,000 mens watches and ladies watches to choose from.

A prestigious brand Longines has made a huge impact on the watches industry. Founded in 1832 the luxury Swiss brand of watches has evolved into one of the leading watches manufacturers worldwide. A respected brand with a solid, reliable history you won’t be disappointed with your Longines watches.

Longines watches are a true symbol of class, status and luxury wrapped in your wristwatch. Choose a sleek, sophisticated Longines watch for yourself or as a valued gift for a friend or family member.

The Longines brand provides timekeeping for World Class Sporting activities such as Formula One Racing and the Tour de France. Longines watches and timekeeping devices have featured as official timekeeping for the Olympic Games fourteen times and counting.

Longines watches have watches to suit everyone. Whether you prefer a leather strap or a metal strap, conventional numbers, Roman numerals or simply dots and dashes to represent the time you’ll find a Longines watch for your purpose.

As well as mens Longines watches you’ll also find a desirable collection of ladies Longines watches that will complement or contrast with your mens Longines watches depending on your preference for matching timepieces.

Swiss made Longines watches are available to purchase through Watches.org.uk. The selection of watches is available from your favourite High Street stores such as Ernest Jones, Goldsmiths and more. Save time shopping in different places when you choose Watches.org.uk. With over 20,000 watches available you’re sure to find the perfect watches ready to be delivered to your home or workplace.

Timberland watches come straight from the rugged outdoor clothing, footwear and accessories brand we know and love which is The Timberland Company. With the iconic tree logo embossed in your mind from the last great outdoor adventure who could argue that Timberland watches are the ultimate outdoor watches.

Established in 1918 Timberland has served nearly a century providing quality high-tech products including mens watches and ladies watches that are stylish, practical and available at excellent prices online through Watches.org.uk.

Timberland watches are the watches of choice for many outdoor professionals and people who simply walk, hike or ramble through nature and the urban environment. For Timberland is not just a watches manufacturer but an iconic brand with a worldwide following.

Join the masses who enjoy wearing Timberland watches for the comfortable, reliable, durable watches and the established brand with a cult like following.

Timberland watches are available to buy securely online through Watches.org.uk. All watches are selected from your favourite High Street stores and online retailers who will deliver your Timberland watches to your home or office.

The range of Timberland watches is as extensive as the following of the brand. Choose a stylish ladies Timberland watch or a rugged mens Timberland watch for yourself or a friend and you won’t go wrong with this stylish, iconic timepiece designed to suit your lifestyle whether you’re in the office or white water rafting down the river. Your new Timberland watch will be with you always, keeping time and looking great on your wrist.

Timberland watches come with a 2 year warranty.

Longines watches may have been founded in 1832 as a luxury Swiss watch making company but the excellence portrayed in every Longines watches design is as modern and contemporary as the people who choose to wear these elegant watches.

The appeal of Longines watches is perfectly demonstrated by German tennis superstar Sabine Lisicki who supported by Longines watches has risen consistently through the Grand Slam semi-finals and the first German to qualify for the final four since Steffi Graf in 1999. Longines watches are available through Watches.org.uk where you can choose your elegant timepiece to manage your time.

With glamour and prestige the Longines brand has made a powerful impact over time. With solid connections with the Olympic Games since 1896 Longines watches have excelled in timekeeping for the Olympic Games no less than 14 times. Longines provide timekeeping for other World Class sporting activities such as Formula One Racing, the Tour de France, Skiing competitions and more.

Wearing Longines watches is a symbol of luxury, class and status. Longines ladies watches are high quality watches that make beautiful gifts for her birthday or a wedding anniversary. A watch for the high powered woman who takes control of her life and her time the ladies Longines watch makes the perfect jewellery accessory with style and function.

Mens Longine watches are also available at Watches.org.uk. With a high powered collection of around 100 Longines watches there’s no problem choosing the chic, sleek Longines watch for your wrist. Longines Conquest watches and Longines Dolce Vita watches are the epitome of luxury watches from the Longines watches brand. With gold bracelet and diamond detail your wrist will be wrapped in luxury from this sensational brand.