Within no time, thanks in part to the vulgarity of the brand’s main promotions disassociated, bashful rappers Rolexes, unlike Omega watches, had lost their elegance. In fashion, such misfortunes can kill a brand and it is interesting to note how both Gucci and Louis Vuitton distanced themselves from T.I.’s Swing Ya Rag song in 2008, by refusing the video to be released. T.I. himself stated:

It’s one of those corporate things where they don’t wanna be associated or affiliated with a certain type of brand. A T.I. video ain’t the best look in their eyes right now. No harsh feelings.

That’s a cold reality. But in reality, it’s a wise move by both clothing brands. As ruthless as it may seem, rap music has the ability to destroy any element of class a brand or clothing item may have. Just look at Gucci scarves a product Swing Ya Rag was in large based around. A combination of rap culture and unauthentic reproduction turned it into a fashion sensation amongst urban, hoodish young people the complete opposite of who Gucci are trying to target. It’s nothing personal, but placing ones brand into the hands of the urban, while it’s promoted by the same rappers that whether you like to admit it or not promote a life of guns, drugs and the subjugation and suppression of women; is brand suicide.

Now there are two flipsides. The first is that many of these rappers aren’t promoting such lifestyles for the sake of it, and are plainly relating their life story. Furthermore, it ought to be acknowledged that many also promote other positive lifestyles some all the while endorsing that which is derogatory. Human beings are complex creatures and the beauty of rap is that it expresses all elements of our character the good and the bad.

Nevertheless, when it comes to those who are taken for idols, the art of expression is the art of promotion. When a star claims to have a product or item of clothing, they are advertently or inadvertently endorsing it. Such is the power they behold. Some would argue that the matter doesn’t so much concern the rapper’s overall image, but the topic of the very song they promote the brand or product in. Swing Ya Rag contained a derogatory reference to women, while most of the time Rolex watches are promoted in rap videos it is in some way or another a tool for self glorification – a topic which violence, the subjugation of the female gender or drugs often goes hand in hand with in this genre.

It is more necessary to note that by the time Gucci and Louis Vuitton disassociated their brands with T.I., the rapper had not only already been through his fair share of criminal charges. In fact earlier that year the he pleaded guilty to U.S. federal weapons charges. This would suggest that it may very well be the general image of a rapper, rather than the content of the music itself – even if the two can go hand in hand.

However both Kanye West and Jay-Z are testimony to the refutation of this theory. Check both rappers’ collaboration with Louis Vuitton. Both are rappers whose lyrics at times entail such derogatory elements. What matters then IS the image of the rapper and how classy they themselves are marketed.

Perhaps then, with the right Hip Hop artist marketing, rap music could become a good friend of major brands and great long term promotion tool.

Christian Dior watches as worn by International Hollywood star Charlize Theron are made in Switzerland in La Chaux-de-Fonds where many great watch manufacturers have made their mark in time. Impressive timepieces. Desirable jewellery. Designer watches. Find yours at Watches.org.uk, the UK’s number 1 watch comparison site.

For those who already own chic Christian Dior watches or secretly envy a friend who wears one to work or out for special occasions these designer watches are more obtainable than ever before. Simply view the collection of Christian Dior watches at Watches.org.uk where you’ll find a superb collection of watches available to buy securely online.

Look for the Christian Dior Christal watches with beautiful gleaming white watchstraps guaranteed to highlight your winter holiday tan. Adorned with chic elegance making headlines in today’s fashion oriented sports collection chronograph watches like these are stunning ladies watches.

Perfect for Christmas gifts these are watches you’ll treasure long after Christmas Day.

Christian Dior watches are modern and chic. With an unparalleled elegance these glamorous watches are the perfect treat for yourself or someone special in your life. Swiss made watches have a reputation for quality and reliability. Christian Dior watches come with manufacturers guarantee and warranty. Christian Dior watches can include presentation boxes and some watches include free gift wrapping and free delivery too.

If you’re looking for a great selection of Christian Dior watches then Watches.org.uk will offer that choice of stunning watches. Christian Dior watches have a classic and contemporary image that will last for many generations to come. Avoid the High Street crush when you shop in comfort online from your desk or your sofa and find excellent Christmas gifts for yourself, your family and friends.

Diesel watches from Italian fashion designer Renzo Rosso are the innovative, tough, rugged watches that match the individuals who choose this power brand. Express yourself through design. Modern, cool, trendy and standing out from the crowd Diesel watches are not run of the mill.

Bold designs that create statements are the essence of Diesel watches. Diesel mens watches and Diesel ladies watches are available to buy securely online through Watches.org.uk.

Founded in 1978 Diesel watches have a global presence with stunning watches available in many styles, colours and materials. This brand captures the imagination with a passion and unrivalled style.

Diesel unisex watches make excellent sports watches for men and women. The impartial design suits both sexes and includes all the great features that set Diesel watches apart from the competition.

If you’re looking for a great Christmas gift for yourself or for a friend or someone in your family make Diesel watches your first choice for a reliable timepiece that feels great to wear.

Inject your life with Diesel watches and you won’t regret your decision to invest in one of the best watches available to buy securely online through Watches.org.uk. Stylish and classy Diesel watches assert your personality via your wrist.

Diesel watches represent the relentless pursuit of a regret free life. Get inspired when you slide your Diesel on your wrist. The range of watches in the collection of Diesel watches UK offer a great selection of tough diesel watches that will drive you forward at home, at work, anywhere.

Sekonda watches are the only watches you’ll want to wear to your Christmas party this year! Available in a rainbow of bright assorted colours to suit everyone’s personality and individuality you can choose from sexy pink to lime green to midnight black and many more. Sekonda watches are available through Watches.org.uk with secure online ordering and quick delivery from trusted High Street and online jewellers.

Watches.org.uk has over 20,000 watches available to choose from. Why wait, simply select the Sekonda watches you want and have them delivered to your door. Perfect for easy Christmas presents and office Secret Santa. Sekonda watches come in different styles with comfy straps and detailed face and bezel. Sekonda watches also make watches in the Xpose, Seksy, One and Safari ranges for an even greater choice of watches.

Sekonda watches have been around for over 50 years and have a global reputation for quality reliable watches that are perfect for wearing around the house, to work and for playing many sporting activities.

Innovative and with a unique flair all of their own Sekonda watches are vibrant and chic watches perfect for mens watches and ladies watches alike.

Sekonda watches are specialists in top quality movements, quality control and with strict manufacturing guidelines you’ll know that your Sekonda watches have been made in safe hands. Sekonda watches and the fabulous range of Party Time watches include a two year guarantee. Remember when choosing your watches through Watches.org.uk you will find special offers and watches with free delivery, free gift wrapping and excellent service that you probably won’t receive in a busy High Street store.

DKNY Watches, the iconic watches from legendary founder of DKNY, Donna Karan. From a base in the fashion industry and focussing on the dynamic essence of New York Donna Karan watches are classic, timeless watches with a modern edge.

DKNY watches for men are striking watches that are perfectly balanced between rugged masculine watches and something refined to wear in a busy office. The exciting fashionable element of DKNY watches is underpinned with reliable technology and DKNY watches for women are undoubtedly an excellent choice for a surprise Christmas gift.

There’s nothing new about DKNY watches given that they have been around for over twenty years however the way the watches are classically styled means they will be suitable for young watch wearers right through the ages. Select DKNY watches from the collection of fabulous DKNY watches at Watches.org.uk.

Be a part of the Big Apple when you wear your DKNY watches. The free spirit of New York emanates from all DKNY watches whether you choose sensual silver watches or the funky and contemporary contrast of dramatic black or ice white watches.

Donna Karan brought American style and inspiration to the range of DKNY watches making her watches affordable and desirable timepieces for every generation.

Capture the American Dream with DKNY watches. The international flavour transported from the watch to your wrist makes these top quality watches the favourite watches of many people. If you haven’t tried on a DKNY watch yet, order yours through Watches.org.uk to find out just how good these watches really are.

Sekonda watches make a fabulous range of mens watches and ladies watches perfect for wearing in the winter season and beyond. The vibrant range of Sekonda Party Time watches available for less than £25 will make the perfect accessory to your Christmas party or perhaps a gift for a friend, someone in your family or a work colleague.

Sekonda Party Time watches are red, black, purple, green, all the bright colours to lift your spirits on a dull winter’s day. The Party Time Sekonda watches have a stone set trim, Sekonda branding and matching face and strap. At Watches.org.uk our favourite is the ladies watches yellow Sekonda watches Party Time watch in sunshine yellow and available when you click through H. Samuel watches.

There’s no doubt that Sekonda watches make excellent gifts but did you know that Sekonda is the UK’s number one watches brand with top watches sellers Xpose, Safari, Seksy and One watches that are perfect for work, leisure, anytime.

Sekonda watches were launched in 1966 with innovative affordable watches that appeal to men and women alike.

Using top quality movements, rigorous testing, quality control and strict manufacturing guidelines Sekonda back their products with a two year guarantee. Ordering your Sekonda watches through Watches.org.uk gives a great choice of these funky Party Time watches from your favourite High Street and online stores such as H. Samuels, Ernest Jones and more.

Picking a bright Party Time watch to wear this Christmas is a great choice. Whether you choose sunshine yellow, day-glo pink or chic white watches or traditional black watches you’ll find Sekonda watches are not just great to look at and keep reliable time but that they’re easy to put on and comfy to wear all day and all night long.

Ice watches with their unique vibe of cool, calm and collected fashion that you’ll want for your wrist make the perfect Christmas gifts. Ice watches are available in bright funky colours like shocking pink, neon green, ice blue and all time favourite colours with black ice watches and white ice watches. These watches are easy to wrap and easy to post. Perfect for a thoughtful gift to someone you may not see this Christmastime.

Ice watches are a favourite for occasion watches for when you’re feeling like showing some flair aside from your normal watch. Throw on a funky purple Ice watch for the office Christmas party and you’ll be there in plenty of time to fix your hair and makeup ready for dancing the night away. Ice watches are available to buy securely online through Watches.org.uk. With over a hundred Ice watches to choose from you’ll find amazing prices for your Ice watches and can have them delivered to your home or work. Many Ice watches have free delivery too.

Ice watches are great watches to wear every day and every night. With a huge choice of exciting colours these comfortable, reliable and durable watches are excellent partners for the gym, for cycling and with 50m water resistance on some models you can explore deeper underwater too.

Ice watches are popular mens watches and ladies watches. Choose sexy white Ice ladies watches to impress your friends and emphasise your summer tan. Gleaming with the fresh innocence of the colour white your Ice watches will look pure and divine against your skin. Perfect for your inner diva.

Remember to find your Ice watches at Watches.org.uk, the UK’s number one watches comparison site.

J Springs watches are part of Seiko watches and benefit from the global Japanese brand’s worldwide design, concepts and watches ideals. As with many Japanese watches J Springs watches are as unique and individual as the men and women who wear them.

Possessed with technical excellence and wrapped in classy, modern designs J Springs watches are watches you’ll love to wear all day and all night long. You’ll find a selection of fine J Springs watches available to buy online through Watches.org.uk, the UK’s number one watches comparison site.

The “J” in J Springs stands for Japan, the country of origin and humble beginnings of this leading watches manufacturer back in 1924. The “Springs” depicts the power in behind J Springs watches. Some J Springs watches are battery powered and the majority favour the spring mechanism which releases kinetic energy. Kinetic powered watches have many benefits over battery powered and wind-up alternative watches.

As with all Seiko watches the range of J Springs watches benefits from using top quality materials that are resilient, durable and quite simply built to perform.

J Springs watches for men are charming and sophisticated mens watches that are perfect for work and leisure. Equally the range of ladies J Springs watches must feature on her Christmas list to be the new watch she’ll love to wear in 2012.

You’ll find a fabulous collection of J Springs watches and Seiko watches available to buy securely online through Watches.org.uk. Compare your favourite watches and choose watches for yourself, family and friends. The gift of a watch for Christmas is a present that will last all year and beyond.

G-Shock watches from world watch leader Casio watches are the legendary modern trendy watches for men and for women that boast almost unparalleled toughness, reliability, durability, practicality, precision timekeeping. Perfect for your outdoor games and pursuits.

Casio G-Shock watches deliver solid reliable timekeeping with the range of the world’s toughest watches using a triple protection design for the parts, module and case. G-Shock watches are unaffected by strong impacts of shaking. With a stylish design incorporated into G-Shock watches the spectrum of colours to suit everyone’s different tastes meets all your watches requirements.

G-Shock watches are tough digital watches with practical features and the latest watches technology in the form of new sensors, solar-powered radio controlled technology and new materials designed with durability in mind. G-Shock watches are Casio’s leading product and flagship timepiece. Anyone who owns one of the G-Shock watches will tell of their comfort and resilience to everyday wear and tear.

So if cycling, rowing, mountaineering is your passion, or indeed any sport, then you’ll love the functions of the G-Shock watches that cope with almost anything. In fact Casio G-Shock watches are perfect underwater, in the shower, Casio demonstrate the G-Shock watches coping with vibration, ice, water, drop, hammer, piston shock tests and the G-Shock watches perform outstandingly.

G-Shock watches are priced competitively with watches starting in the budget range right through to the watches you’ll buy for extreme sports and high adrenalin adventures. Keep Casio G-Shock watches in mind for a Christmas present where you can choose your G-Shock watches in any colour for mens watches and ladies watches.

Find all your G-Shock watches at Watches.org.uk, the UK’s number one watches comparison site. This Christmas many watches have free delivery, free gift wrapping and free return as well as manufacturer warranty, guarantee and presentation boxes. Choose your watches at Watches.org.uk and order securely online without venturing into the cold.

Obaku watches from Danish super watches brand Ingersoll has a stunning range of watches for men and ladies watches in the Obaku Harmony watches range. The Obaku watches Harmony range is a delightful collection of mens watches, ladies watches and unisex watches with a certain flair for style and contemporary design. These popular watches are available to buy securely online through Watches.org.uk.

Choose one of the Obaku watches for yourself as an early Christmas present. The beautiful design and attention to detail make these watches simply adorable jewellery for ladies. Functional and practical timepieces that feels comfortable on your wrist. For men Obaku watches provide a stylish timepiece with a choice of bracelets suitable for everyday wear and wearing at home, at work and wherever you travel.

Watches.org.uk has a stunning range of Obaku watches available to choose and compare online from your favourite High Street and online shops. Save wading through the Christmas crowds on the High Street when you order from the comfort of your computer, laptop or mobile phone. Secure online ordering, gift wrapping and free delivery on some watches means Christmas shopping couldn’t be easier.

Obaku watches by Ingersoll combine simple balanced designs with calm and harmony. With soft curves echo the balance created by the design to reflect natural vibes such as the spray from an ocean wave.

Obaku watches are water resistant with top quality components such as hand polished stainless steel cases, buckles and bands. With Japanese movements Obaku watches have exceptional timekeeping precision and some watches in the Obaku watches range have brand new Titan Glass technology which is crack resistant, exclusive to the Obaku Harmony watches range.

Choose your new Obaku watches at Watches.org.uk and order securely online in time for Christmas.