Hugo Boss Watches has been announced as the “Official Watch” partner of Cowes Week 2011. With elegant watches designed for men and women, Hugo Boss watches are stylish and sophisticated watches perfectly aligned with the tough sporting conditions expected in Cowes Week – one of the longest running sporting events in the UK that has been taking place in the Isle of Wight since 1826.

The Hugo Boss Watches brand has been involved with sailing since 2003 with the International sponsorship of Alex Thomson and AT Racing. According to MGS Distribution Sales Director, Steve Brydon: “We are delighted to announce our official watch status in association with Cowes Week for 2011…Cowes Week is an Internationally recognised event that sees some of the world’s best yachtsmen and boats converge in Cowes.”

Cowes Week 2011 takes place between the 6^th and 13^th of August 2011. Previous years have seen in excess of 100,000 spectators who come to watch the sailing, enjoy the parties and experience the amazing atmosphere. Around 8,500 competitors are expected to take part, some Olympic and professional sailors to weekend and first time sailors.

Cowes Week is tipped to be “the most important UK regatta”, according to spectators and participants who say, “it’s a well run event that’s easy to take part in”.

Join in early and buy your official watches from Hugo Boss Watches through Watches.org.uk. We have over 15,000 watches to choose from so you’re sure to find the ideal sports watches, mens watches, ladies watches and more.