Swatch watches are one of the best choices you can make when choosing your new watches. Designed from a concept of cheap, cheerful, accurate watches available to everyone Swatch watches have evolved into one of the leading watches brands on the market.

Low cost, high tech, colourful and practical the range of Swiss Swatch watches is not to be missed. Choose a funky Swatch watch for yourself or your friend’s birthday. Ladies Swatch watches and mens Swatch watches are available from Watches.org.uk.

Swatch was formed through the merger of Asuag and SSIH watch companies in 1985. With a new range of cheap plastic watches Swatch could compete with cheap Japanese imports. Simple designs and low prices made Swatch watches an International overnight success story. An estimated 330 million Swatch watches have been sold worldwide.

Swatch Chairman, Nicolas Hayek, is credited with saving the Swiss watch industry when he founded Swatch in 1985. A leading entrepreneur Nicolas Hayek  remained involved with Swatch and also had involvements in the design and development of the revolutionary Smart car.

From beach volleyball to surfing to snowboarding Swatch watches are involved in your favourite sports. Take your Swatch watches to the beach, underwater, out on the piste and then back home or in the office.

Swatch watches may not be the most expensive watches you ever own but are surely the most nostalgic, practical and fun. Swatch “Second Watches” are colourful, exciting accessories that reflect the latest trends in sport and fashion. Flexible and fun Swatch watches reflect your personality.