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    About James Mercier

    I am a university graduate from Bristol with a keen interest in time and horology (the science of measuring time). My grandfather gave me my first watch when I was five years old - it was an Ingersoll watch with a luminous dial and I pestered him for ages to get me it. It must have been a catalyst as now, as well as keeping an eye on the Watches.org.uk team, I run a small business mending watches and timepieces. I also enjoy working out at the gym and playing five-a-side football with friends.

    Posts Written by James Mercier

    Rap Music: The Classy Brand Serial Killer?

    The Rolex gave birth to a glossy, bling characteristic amongst watches. Tying in with the diamond flooded rap culture emerging throughout the 1990s and 2000s; the Swiss watch brand enjoyed a reputation of hipness and youthfulness. They had become a craze. However, short term success had been exchanged for longevity. What is young dies out with age and what comes up quickly, falls even faster.

    Within no time, thanks in part to the vulgarity of the brand’s main promotions disassociated, bashful rappers Rolexes, unlike Omega watches, had lost their elegance. In fashion, such misfortunes can kill a brand and it is interesting to note how both Gucci and Louis Vuitton distanced themselves from T.I.’s Swing Ya Rag song in 2008, by refusing the video to be released. T.I. himself stated:

    It’s one of those corporate things where they don’t wanna be associated or affiliated with a certain type of brand. A T.I. video ain’t the best look in their eyes right now. No harsh feelings.

    That’s a cold reality. But in reality, it’s a wise move by both clothing brands. As ruthless as it may seem, rap music has the ability to destroy any element of class a brand or clothing item may have. Just look at Gucci scarves a product Swing Ya Rag was in large based around. A combination of rap culture and unauthentic reproduction turned it into a fashion sensation amongst urban, hoodish young people the complete opposite of who Gucci are trying to target. It’s nothing personal, but placing ones brand into the hands of the urban, while it’s promoted by the same rappers that whether you like to admit it or not promote a life of guns, drugs and the subjugation and suppression of women; is brand suicide.

    Now there are two flipsides. The first is that many of these rappers aren’t promoting such lifestyles for the sake of it, and are plainly relating their life story. Furthermore, it ought to be acknowledged that many also promote other positive lifestyles some all the while endorsing that which is derogatory. Human beings are complex creatures and the beauty of rap is that it expresses all elements of our character the good and the bad.

    Nevertheless, when it comes to those who are taken for idols, the art of expression is the art of promotion. When a star claims to have a product or item of clothing, they are advertently or inadvertently endorsing it. Such is the power they behold. Some would argue that the matter doesn’t so much concern the rapper’s overall image, but the topic of the very song they promote the brand or product in. Swing Ya Rag contained a derogatory reference to women, while most of the time Rolex watches are promoted in rap videos it is in some way or another a tool for self glorification – a topic which violence, the subjugation of the female gender or drugs often goes hand in hand with in this genre.

    It is more necessary to note that by the time Gucci and Louis Vuitton disassociated their brands with T.I., the rapper had not only already been through his fair share of criminal charges. In fact earlier that year the he pleaded guilty to U.S. federal weapons charges. This would suggest that it may very well be the general image of a rapper, rather than the content of the music itself – even if the two can go hand in hand.

    However both Kanye West and Jay-Z are testimony to the refutation of this theory. Check both rappers’ collaboration with Louis Vuitton. Both are rappers whose lyrics at times entail such derogatory elements. What matters then IS the image of the rapper and how classy they themselves are marketed.

    Perhaps then, with the right Hip Hop artist marketing, rap music could become a good friend of major brands and great long term promotion tool.

    J Springs Watches – Powerful, Charming Japanese Watches

    J Springs watches are part of Seiko watches and benefit from the global Japanese brand’s worldwide design, concepts and watches ideals. As with many Japanese watches J Springs watches are as unique and individual as the men and women who wear them.

    Possessed with technical excellence and wrapped in classy, modern designs J Springs watches are watches you’ll love to wear all day and all night long. You’ll find a selection of fine J Springs watches available to buy online through Watches.org.uk, the UK’s number one watches comparison site. (more…)

    Glycine Watches – Hardcore, Masculine Watches With Precision, Quality And Design

    Glycine watches contain strong, sturdy, masculine robustness in the range of combat timepieces from this Internationally popular Swiss watches manufacturer. Glycine watches appeal to men across the globe. With top quality Swiss design, reliability, precision, quality and elegance Glycine watches represent a tough watches brand with timekeeping excellence.

    Choose your Glycine watches from the selection at Watches.org.uk, the UK’s number one watches comparison site with access to order your watches securely from your favourite High Street and online brands. Order now to receive your watches in time for Christmas. (more…)

    Watches For Ladies – Top Christmas Gifts

    Watches for ladies Christmas gifts are the timeless treasures she’ll love to wear every day. A functional and practical gift that is eye-catching, sporty or sensuous buying her a stylish watch for Christmas is an excellent choice. Watches are one of the few gifts she’ll see many times throughout the day and will last much longer than chocolates or flowers.

    Ladies watches are more than just timepieces and decorative jewellery. Many modern ladies watches rival their male counterparts and can be tough against knocks and scrapes, water resistant, sporty with sultry feminine chic touches that cannot be replicated. (more…)

    Evisu Watches For Men

    Evisu watches for men are the unmistakably distinctive watches from the Evisu brand created by Yamane-San in 1991. This dedicated Japanese brand has found a worldwide cult following of people who love this brand not just for the ultra stylish jeans and fashion clothing but also for dynamic and reliable watches and accessories too.

    Watches for men need to be rugged and masculine with precise timekeeping and Evisu watches certainly deliver. Bold, striking designs represent this watches brand and giving or receiving an Evisu watch is one of the best presents money can buy. (more…)

    Ben Sherman Watches For Men With British Excellence

    Ben Sherman watches made by the stylish British based Ben Sherman brand famous for designer shirts, suits and fashion accessories are popular the world over. Founded in 1963 by Arthur Benjamin Sugarman, better known as Ben Sherman, the designer brand grew from high quality designer shirts to trendy accessories including the funky range of Ben Sherman watches available to purchase securely online through Watches.org.uk.

    Ben Sherman watches are recognised for their distinctive branding as well as top quality and unique style. A trend setting brand fuelled with a passion for perfection creates watches that stand out from the crowd. (more…)

    Mens Watches & Watches For Men

    Mens watches fall into many categories and there are all different types of watches for men that range from smart, sophisticated watches he’ll wear to work to sporty divers watches with extra features and gadgets.

    If you’re choosing any type of mens watches then the Watches.org.uk top tips will help select the best watches for men that he’ll wear comfortably on his wrist day and night. (more…)

    Longines Watches – Real Mens Watches

    Longines watches from luxury Swiss watch manufacturer Longines are contemporary stylish watches perfect for men who want quality and excellence combined.

    Choose your new Longines watches from Watches.org.uk, the UK’s number one watches comparison site with over 20,000 mens watches and ladies watches to choose from. (more…)

    Timberland Watches – They’re Your Hours Outdoors

    Timberland watches come straight from the rugged outdoor clothing, footwear and accessories brand we know and love which is The Timberland Company. With the iconic tree logo embossed in your mind from the last great outdoor adventure who could argue that Timberland watches are the ultimate outdoor watches.

    Established in 1918 Timberland has served nearly a century providing quality high-tech products including mens watches and ladies watches that are stylish, practical and available at excellent prices online through Watches.org.uk. (more…)

    Longines Watches – Luxury Swiss Watches

    Longines watches may have been founded in 1832 as a luxury Swiss watch making company but the excellence portrayed in every Longines watches design is as modern and contemporary as the people who choose to wear these elegant watches.

    The appeal of Longines watches is perfectly demonstrated by German tennis superstar Sabine Lisicki who supported by Longines watches has risen consistently through the Grand Slam semi-finals and the first German to qualify for the final four since Steffi Graf in 1999. Longines watches are available through Watches.org.uk where you can choose your elegant timepiece to manage your time. (more…)